The “signs” that SIGNING refers to are indications of an ever-changing future.
Rather than proposing short-term trends or responding pessimistically to shifts in the macro environment, we aim to bring ideas into society that actively foster better futures.
To generate a multiplicity of possible futures—“Futures”—we begin with intuitive research that allows us to sense the uniqueness of cultures and the depth of their histories.
From there, we engage in continuous experimentation and emergence through creativity that transcends disciplines—art, academia, business, culture, technology, and beyond.
Through this process, we are able to uncover new “signs”—guiding markers toward the future.
Through these challenges, we hope to continue working alongside those who seek to explore an essential question: “Can the future be changed?”—and to journey together toward what lies ahead.