SIGNING is a social business studio that works on Social Design
and New Market Design, and creates “signposts” to
a better society from “signs”.
out-framing
out-framing
A method of thinking for generating new growth
and innovation in times of change.
and innovation in times of change.
A way of thinking to find “signs” of new growth in times of change, without being bound by conventional thinking.
By forcibly removing the “rational” frame of thinking (frame) we use in our daily work and thinking about things from a “de-rational” perspective, we will notice important points that are difficult to reach or notice with “rational” thinking and that are often put off, and generate new ideas.
By forcibly removing the “rational” frame of thinking (frame) we use in our daily work and thinking about things from a “de-rational” perspective, we will notice important points that are difficult to reach or notice with “rational” thinking and that are often put off, and generate new ideas.
out-framing
out-framing
A method of thinking that unites the wins of multiple stakeholders to create a social impact that cannot be achieved by a single company.
In today’s world, where social and corporate issues are becoming more complex, we view marketing activities not as “1:1 (company:customer)”, but as “1✕ N (company:stakeholders)”, and develop actions to realize “good for N sides” by linking the wins of each stakeholder. Thereby, we will create a large social impact which cannot be achieved by a single company and make the measures highly sustainable.
SIGNING provides a one-stop solution for creating “signposts” from “signs”.
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SIGNING provides a one-stop solution for creating “signposts” from “signs”.
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Create plans to materialize the “signs” into changes.
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Express “signs” as “signposts”.
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Make “signposts” known to the public and create a flow of people.
We will propose the best solution for your
business or brand situation.